Building a Website is the Easy Part
If you have your heart set on duplicating a pretty website you saw the other day the chances are we do not fit your needs. While our websites are attractive, they serve as a neutral backdrop to the real value of the site - the copy, images, videos, and other content that convert visitors into clients.
The truth is, Google does not care what your site looks like. It cares deeply, however, about the type of information it contains and how logically the information is organized.
As Louis Sullivan proclaimed 100 years ago, “Form ever follows function.” (He would have designed outstanding site maps!)
SEO is a Journey, not a Destination
Search Engine Optimization is a process that is successful only when executed in a consistent, regular manner over time. Whether you do the work or engage de-lux.tv to do it for you, SEO success will prove fleeting if left unattended.
As a business owner you set aside time each month to review sales and financial results. When working with de-lux.tv, we ask that you add ten minutes a month to discuss SEO results with us. Only by sharing your business intelligence with our constant search for SEO trends can we take advantage of the short-lived opportunities to improve visibility.
Content Will Always be King
For those of us who have written copy for years, it is heartening to know that Google cares deeply about content. Content is what makes your website useful – or useless - to potential buyers.
Because our first moments with you are invested in understanding your core business, we are uniquely able to create copy that will resonate with new prospects and Google. We help you update content regularly, giving prospects and existing clients a reason to engage your message again and again.
Visitors are Different From Conversions
Do you remember when “hits” was the metric by which success was measured on the Web? “Hits” fell out of favor and was replaced by “unique visitors” as the yardstick du jour. Ours is not a popular position, but we believe that the only metric that matters is conversions – the number of visitors who take an affirmative action to contact you.
In the end, Google rank, page views, bounce rates and unique visitors are important signposts, but they are not customers. The real goal – the only goal – is to generate new, profitable clients.
At de-lux.tv, we measure our success by the number of visitors who convert into clients.
So, I am interested. What's Next?
You can take advantage of a free, 3-point SEO analysis by clicking here. Better yet, call us at 312.213.9920 so that we might answer any questions and offer suggestions to help you find new customers today.